Go All* In
All* Above All
All* Above All is a catalyst for abortion justice—doing cross-movement work to expand and protect access to abortion. Their mission is to ensure abortion is accessible to all who need it, when we need it.
This 2024 get-out-the-vote email campaign hit inboxes in the weeks and days before the 2024 presidential election. The campaign was meant to educate recipients about abortion-specific legislation on their ballots, and to encourage them to vote with abortion rights in mind.
In addition to the emails shown here, this campaign included a series of liftnotes and resends.
Psst… the mockups below are scrollable.
Email Sent on October 15, 2024
From:Nourbese Flint, All* In Action Fund
Subject:Ready to go all in, Your Name? We are.
Preview Text:Drive abortion justice policy and candidates forward with a gift today.
(Email mockup is scrollable)
Email Sent on October 28, 2024
(General Version)
From:All* In Action Fund
Subject:What’s On Your Ballot, Your Name?
Preview Text:Before you vote, get informed about how you can protect abortion in your state.
(Email mockup is scrollable)
Email Sent on October 28, 2024
(Colorado Version)
From:All* In Action Fund
Subject:What’s On Your Ballot, Your Name?
Preview Text:Before you vote, get informed about how you can protect abortion in your state.
(Email mockup is scrollable)
Email Sent on October 28, 2024
(New York Version)
From:All* In Action Fund
Subject:What’s On Your Ballot, Your Name?
Preview Text:Before you vote, get informed about how you can protect abortion in your state.
(Email mockup is scrollable)
Email Sent on October 28, 2024
(Florida Version)
From:All* In Action Fund
Subject:What’s On Your Ballot, Your Name?
Preview Text:Before you vote, get informed about how you can protect abortion in your state.
(Email mockup is scrollable)
Email Sent on November 2, 2024
From:All* In Action Fund
Subject:It’s a no-brainer, Your Name
Preview Text:Here’s what you need to know before Election Day.
(Email mockup is scrollable)